About Us

Hey, I'm Vlad! The one who dreamed of creating clothes since childhood, and when I grew up — the idea of X found me on its own. Every day, getting ready for my routine, I had to scan my wardrobe and realize that no match between the whole pile of clothes would happen. That's when I understood that the problem was inappropriate prints, which stripped my clothes of their versatility, but solving this by buying new things didn't work out, because there was very little print-free clothing on the market! I accepted the challenge and even then I knew that I would give myself and humanity basic clothing that could be easily combined, instead of swiping through every item before leaving the house.

Hoodies fit perfectly into my idea — the most comfortable clothing ever, in which you feel like you're at home — so cozy, so comfortable, and so hygge. Some time later, in 2019, my first samples of the most basic items were born, not even suspecting back then that they would become favorites of thousands of people.